Your website is part of your business’s overall marketing strategy and needs to be treated with the same consideration as any other type of marketing materials. We often get asked about the bests strategies to tackle either a new website or a redesign of an existing website. In many cases we deal with situations where clients do not know how to transform their ideas into a solution that would fit well with a CMS system, or realize after the implementation has already started that what they thought of as pages, are actually posts or vice versa.
To avoid these problems, among others, it is important to impose certain restrictions on customers that would to achieve better results both for customer and the end user. Following is a simple questionaire we usually give clients in order to make better informed decisions along the way.
Pages are static content, like contact page, about us page, and homepage. Blog, while self explanatory can host multitude of information, not only blog posts, as long as you have only one dynamic content type. Posts are common way in CMS systems to design content that is time constrained. For instance a news item, feature announcement, change in menu etc.
Once this is clear we ask clients to divide the content into these building blocks in order to simplify data gathering, and also help building the site structure.
With this information both you and your client should have a much better overview of what your next success story should look like.
Ideaspool is a software company founded in 2009 and based in Maastricht , The Netherlands. We deliver high availability software solutions for eCommerce, mCommerce and more. Our passion and expertise lies in heavy automation and optimization techniques, that bring and enhance value of online products and services.